Recent Projects

Devinci Lifestyle approached me to lead a full-scale brand launch for their new luxury travel and lifestyle business. This was a comprehensive, multi-month project in which I handled everything from brand identity and strategy to digital presence and marketing assets.

The Bakers Arms reached out to me—having worked with them on past projects—to help revive interest in their student deals. They had previously seen a strong student presence in the pub, but footfall had recently dropped off. From their records, it was clear that student deal usage had declined significantly, despite the offers still being available.

The owners of GenZ Winchester were struggling to attract regular customers to their shop, located at the top of Winchester High Street. As a relatively new off-licence, they were finding it difficult to advertise—partly due to legal restrictions around alcohol promotion—and they had little experience with social media or the online space.

Newcastle Cruise Club was one of my longest-standing clients, with us working together for over 13 months. When I was first introduced to the business, they were facing a significant drop in Facebook ad performance—both in terms of reach and inbound inquiries. They weren’t sure why it was happening, so I conducted a full review of their ads and content.

Alongside the paid advertising I managed for Newcastle Cruise Club, I also took responsibility for their email campaigns—focusing on improving both open rates and click-through rates (CTR) to make the most of the leads we were generating through Facebook ads.